All over the Internet, all the time, information is being collected about you. But don’t worry! What’s mostly being collected is data involving what websites you frequent, what types of topics or products you tend to search for, the pages you like on Facebook, that sort of thing. This information is organized so that when companies want to advertise their products to large demographics, they know they’re advertising to the right people.
That’s what targeted advertising is all about.
If you’re selling a new model of fishing rod, for example, you don’t want to advertise it to people who search for keywords like “cosplay,” “anime,” or “manga” – you want to market to those who look up “hunting,” “outdoors,” and “fishing.” No matter how huge they may be, advertising to groups of people is useless unless you’re almost completely certain that it will somehow generate interest, and therefore generate sales.
By using targeted advertising, you don’t have to wait for potential customers to find your website and your online shop; you can find them on the websites they frequent most. You can run a targeted ad campaign on Facebook and generate thousands of likes across the country just for a few short sentences and an image that shows up on the side of users’ Facebook pages. Now that’s powerful!
In a lot of ways, targeted advertising is one of the most productive and fruitful forms of advertising in existence. Think of all the time you’d waste otherwise, trying to figure out ways to market your products to exactly the kinds of people who are most likely to be interested. It’s not possible! By running some simple campaigns, you spend very little money, and your product is viewed by exactly the people you want to be advertising to. It’s so powerful, it’s practically magic.
So when you’re ready to start some serious marketing campaigns to expand your fan base and attract new customers to your Facebook page or website, consider using targeted advertising. Sure, you could pay big bucks to air a commercial on TV, on YouTube, and some ads in local newspapers, but how do you know who will see those? These days, targeted Internet advertising is the most promising and economically sound form of advertising your business could indulge in. Not only do you ensure that you’re targeting your desired demographic, but if they like it enough they’ll share it among their friends and family, developing the potential to go viral – and you didn’t even have to get out of your office chair to make it happen!